Redesigning Hunch

Hunch started as an anonymous polling app, casual, low-stakes, and hard to monetize. Led the redesign into Hunch 2.0, a hybrid dating and community platform built around real identity: dynamic personas (Vibe Tribe), compatibility-based matching (Match Score, Waves, Crushes), an AI wingman, and a premium tier (Hunch+). The relaunch drove a 17% lift in Day-1 retention, 9.34M app sessions, and 70.47% onboarding-to-first-vote completion over six months.