CARS24 Portfolio

Two product initiatives that reshaped CARS24's seller experience: Kavach, India's first post-sale seller protection plan, which scaled to ₹4Cr+ MRR and cut seller drop-offs by protecting sellers from challans and RC-transfer liability; and Touch & Buy, a token-based lock-in flow that cut car-selling time from days to hours by letting dealers instantly reserve cars. Led end-to-end product design across both, research, flows, final UI, and post-launch iteration.